Sandeep
Batlanki
I build brands and turn marketing spend into measurable growth.
15+ years leading 360° marketing for national brands and conglomerates across education, healthcare, automotive, media and hospitality — from performance and demand generation to brand, PR and go-to-market. I lead full-stack teams and answer to one thing: business outcomes.
Selected outcomes from performance and brand campaigns I’ve led. Numbers matter more than adjectives.
I’m a strategic marketing leader who spearheads 360° strategy end to end — brand, performance, digital, content, PR and go-to-market — for national brands and conglomerates.
Across radio, hospitality, a creative agency, healthcare, auto retail and now education, my remit has stayed the same: reduce acquisition costs, grow demand, and build brands that convert. I lead full-stack teams spanning offline, branding, PR, SEO, SEM, PPC, social, content, creative, UI/UX and web — and align every effort to business KPIs and partner expectations.
I’ve launched and scaled 24 healthcare centres across 6 states, managed budgets up to ₹30 Cr, and been named among the Most Influential Marketing Leaders 2022–23 by the World Marketing Congress.
A career of turnarounds and scale-ups
— Present
- Lead the marketing mandate for one of India’s largest education ecosystems — 700+ schools, 250+ colleges and 30+ academies.
- Drive brand reorientation, enrolment growth and digital transformation across programmes, geographies and student segments.
- Govern a ~₹40 Cr annual marketing investment within a ₹100 Cr+ institutional outlay.
- Lead a full-stack digital team and specialised creative & PR agency partners across strategy, content, performance, social, reputation and execution.
- Own the digital admission funnel end to end — from audience targeting and lead generation to campus engagement and enrolment conversion, tied to measurable admission outcomes.
— 2026
- Lead digital marketing and transformation for one of India’s largest auto retail groups, spanning premium passenger and commercial brands including Audi, Kia, MG, Tata, Ashok Leyland and Scania.
- Drive demand generation through data-led, ROI-focused campaigns; reduce CAC and lift ROI with analytics, marketing automation and full-funnel strategy.
- Represent the group in OEM strategy meets, aligning omnichannel plans to each brand’s positioning and targets.
- Run a full-stack team across PPC, SEO, social, content, creative and web, and enable a Martech-led shift with lead-management tools and data-driven attribution.
— Nov 2023
- Led holistic 360° brand marketing for Oasis Fertility, Androlife, OSHERM and Ferticheck with consistent messaging across channels.
- Orchestrated the launch of 24 greenfield clinics across 6 states in a 5-year span, scaling the network from 9 to 30 centres.
- Managed marketing budgets up to ₹30 Cr annually with ROI-driven allocation, delivering a 6× return on investment.
- Championed integrated brand-building across media relations, corporate outreach and positioning; lifted treatment conversion from 16% to 24%.
— Dec 2018
- Expanded the agency network across South and East India, strengthening regional brand execution, creative innovation and partner management.
— Oct 2017
- Led a full brand transformation — logo redesign, positioning, digital assets (SEO/SEM/SMM) and a website overhaul.
— Sep 2015
- Conceptualised standout campaigns including Beam High-Speed Hyderabadi and Nano Pakka Hyderabadi, recognised with the Golden Mike Awards.
— Aug 2012
- Pioneered marketing and sales activation in upcountry markets, unlocking new customer segments and regional revenue.
— Apr 2008
Awards & notable wins
Most Influential Marketing Leaders
Named by the World Marketing Congress for strategic impact in brand and business growth.
Campaign excellence in radio
For conceptualising Beam High-Speed Hyderabadi and Nano Pakka Hyderabadi at 92.7 BIG FM.
9 → 30 centres
Drove end-to-end GTM, launch rollouts and sustained omnichannel campaigns as Oasis Fertility’s network tripled.
Coverage & accolades
Education & certifications
Education
Certifications
- Applied Business Analytics — ISB, Hyderabad
- Google Ads & Analytics
- Performance Marketing — GrowthSchool
- LinkedIn Mastery — GrowthSchool
- Social Media & SEO workshops